So now you have decided to write a cricket blog, and you’ve had a month to let my words really settle in.
Now we need to sort out the little details.
Naming your blog. Unfortunately the two best names are taken, the reverse swing manifesto and are you a left arm Chinaman. Try and be a little creative, use my name for a benchmark of the least creative you can be. If you choose the word cricket, try and jazz it up a bit. Cricket catchphrases are the second most common names, if you are going to use one, use one that is not that common. And remember, you can change your blog name at anytime, not that you will have to, I'm sure whatever you pick will be priceless.
The blog roll. For those who don’t know, a blog roll is the bit on the side of the blog that has all the other blogs listed. This is very important, if you’re a particularly nasty person you will put all the peoples name in with a smart @ss comment, like say, cricket with smalls. For blogs you like, ergo, less popular ones, you should put them at the top, so that people don’t find the good ones. Blog rolls are very important, as they create what some internet dude in a bar called linkage. And that is good for google or something.
Your bio. Try and keep it fun. No one wants to hear, my wife left me, I’m unemployed, I have a canine version of genital herpes and I thought a cricket blog would make me feel better. Say I have loved cricket ever since Roshan Mahanana got hit in the goolies two balls in a row, I’m newly single, have an active sexual life and have a lot of time on my hands. Ps my dogs name is Punter.
Best of section. You are very talented, your mum tells you all the time. So why not pick your best blogs and put them in a tidy bow for mass consumption. Remember you are a product, sell, sell, sell. If there are any bold predictions in them, and you got them wrong, don’t forget that you can edit old blogs to make sure you seem like Nostradamus or something.
Comments on other blogs. You know you’re the most talented writer since Joseph Goebbels. But how will others know? Through you putting comments on other people’s blogs. OK so it’s a step down from your blog, which is pure gold, to their blog, which whines endlessly about Matthew Hayden, but hey, its all part of your master plan to take over the world through blogging.
Polls, and open-ended questions. You want people to think your blog is an egalitarian society where everyones views are accepted. In truth you despise anyone who bags your blog, or has a view even slightly different, but you say things like, Do you think India are cr@p? Polls are great too, as you can steer them towards answers you want, and you can make odd in jokes about Canadian cricketers.
Labels. Labels are important, lets say some cricketer googles his own name, and he ends up at your site. How can he instantly check out what you have written about him. Via labels he can. Every time you write a post, you should put a label in about what you have written about, so for this one I will write Genius, because that is what I’m giving you.
Archive. Most people wont spend all day waiting for you to write your nugget of pure gold. Most people are more casual and may only check It out once a week or so. These people need to see what you have written recently, so they don’t miss any of your brilliant writing. You are protecting them from a life where they don’t know how talented you are.
Stay tuned for episode 3.www.cricketwithballs.com "Sign our David Hussey petition"
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